OKU in brief
OKU is a streetwear brand based in Luxembourg. It sells embroidered and printed merch (hoodies, sweatshirts, T-shirts, a cap, a beanie, a tote bag and socks), made to order in the EU and shipped across the European Union. Its mascot is Kio, a calm drawn character.
What is OKU?
OKU is built around small daily rituals: the 11 p.m. switch-off, the post-training cool-down, the Sunday with nothing planned. The brand is based in Luxembourg, where its pieces are designed. This page is about the merch.
What does OKU merch include, and what does it cost?
Nine pieces, with euro prices as of 30 October 2026 (taxes included in the EU): OKU Embroidered Hoodie, 85 €; OKU 奥 Hoodie, 79 €; OKU Enso Sweatshirt, 69 €; OKU Embroidered T-Shirt and OKU 奥 T-Shirt, 45 € each; OKU 奥 Tote Bag, 45 €; OKU Hanko Embroidered Cap and OKU Embroidered Beanie, 52 € each; OKU Leaf Socks, 36 €. All pieces: OKU merch. The product pages show the current price. Outside the EU, the shop may show the amount converted into your currency, and import duties and taxes are not included.
Three Sets: OKU Leaf Set (a OKU 奥 T-Shirt and OKU Leaf Socks, 69 €), OKU Cosy Set (an OKU 奥 Hoodie, an OKU Hanko Embroidered Beanie and OKU Leaf Socks, 145 €) and OKU Christmas Set (an OKU 奥 T-Shirt, an OKU 奥 Tote Bag, an OKU Hanko Embroidered Cap and OKU Leaf Socks, 149 €). A Set can arrive in several parcels, without a gift box.
What is it made of?
T-shirts are 100 % organic cotton: 155 g/m² for the embroidered one, 180 g/m² for the OKU 奥 one. Hoodies and sweatshirts are made of organic cotton and recycled polyester. The cap is 100 % cotton twill with a brass buckle, the beanie is ribbed 100 % organic cotton, the tote bag is 100 % organic cotton twill at 272 g/m² and carries up to 13.6 kg, and the socks are 60 % nylon, 22 % cotton and 18 % elastane.
The embroidered hoodie, the embroidered T-shirt, the embroidered beanie and the OKU Hanko Embroidered Cap are stitched, not printed. On the other pieces, the 奥 character or the Enso circle is printed; the socks carry an all-over leaf pattern.
Where and how is it made?
Every piece is printed or embroidered to order in the EU by Printful, then shipped from Latvia or Spain. There is no stock: no piece is sold as a limited edition or as the last pieces, and when a limit exists, it is a date.
How much is delivery, and how long does it take?
In all 27 EU countries, shipping is free on the merch. Accessories (grinders, papers, pipes…) cost €3.90, free from €25 of purchases excluding CBD. Count 5 to 14 days from order to delivery depending on the country, production included (Printful estimate, country by country on the shipping page). Outside the EU, OKU ships worldwide: the fee depends on the order subtotal and the time on the country (4 to 30 days), and the exact fee is shown at checkout before you pay. The tracking link is emailed as soon as the parcel leaves.
Can I return a piece?
Yes. You have 14 days from delivery to change your mind, without giving a reason, and you are refunded within 14 days of your withdrawal, delivery included; the direct cost of sending the items back is yours. If a piece arrives damaged, defective or wrong, write within 30 days with a photo: it is replaced or refunded, at your choice, at OKU’s cost. Details on the returns page.
What are the OKU drops?
Drop 01: OKU 奥 T-Shirt (45 €), OKU Enso Sweatshirt (69 €) and OKU Hanko Embroidered Beanie (52 €), on sale from Thursday 12 November 2026 at 6 p.m. (Luxembourg time) until 24 December 2026 at 11:59 p.m.
Drop 02: OKU 奥 Hoodie (79 €), OKU 奥 T-Shirt (45 €) and OKU 奥 Tote Bag (45 €), on sale from Friday 20 November 2026 at 6 p.m. (Luxembourg time), with no end date. Dates and pieces are on the drops page.
Last order for Christmas in the EU: 8 December 2026 (4 December for Malta and Cyprus).
Who is Kio?
Kio is OKU’s mascot: a calm character who has seen it all. He is a drawing, not a person, and he does not review anything. He appears on the site and in our drawings.
How can I contact OKU?
Through the contact page. OKU aims to answer within one working day.