Press
Press
OKU in three sentences. OKU is a small streetwear label designed in Luxembourg, inspired by Tokyo and Kyoto. Its mascot is Kio, a soft, sleepy green character who lives on our site and in our drawings. The pieces carry the 奥 character, the Enso circle, the OKU leaf or the Hanko seal. Everything is embroidered or printed to order in the EU by a print-on-demand partner (Printful), so nothing is made in advance.
Who Kio is, and who you see in our photos. Kio has no arms and no legs: a round, calm shape with half-closed eyes and a slightly cheeky side glance. Its whole job is to slow things down. The name OKU (奥) means "the inner part, the depth" in Japanese; the label is about the quiet moments: Sunday morning, the walk home, a long evening in. The people shown wearing the pieces are visuals from our partner workshop (Printful catalogue images); Kio is a drawn character; no customer testimonial exists yet.
What we sell. Embroidered and printed tees, sweatshirts, hoodies, a cap, a beanie, a tote bag, socks and gift sets, from €36 to €149 (prices include VAT; current prices are always on the product pages). All pieces
How it is made, honestly. There is no OKU workshop and no factory of our own. Designs are created in Luxembourg; each order is embroidered or printed by Printful in the EU (Latvia or Spain) and shipped from there. According to our supplier's catalogue, the embroidered tee and the embroidered beanie are 100% organic cotton (we have not yet checked this on a physical sample); fabric, weight and sizes of every piece are on its product page. We say "inspired by Japan", never "made in Japan".
Shipping. Free in all 27 EU countries, no minimum. Delivery 5 to 14 days from order to door, production included (country by country on okuclub.com/pages/shipping). For Christmas in the EU, order by 8 December (4 December for Malta and Cyprus). A set is one order but its pieces may arrive in separate parcels, each with tracking. Sets come without a gift box.
Press kit: images to download.
Free to use in editorial coverage with the credit "OKU".
Logos
- Wordmark, dark (PNG)
- Wordmark, white (PNG)
- Mark, green (PNG)
Kio, the mascot
- Kio slumped (PNG)
- Kio curious (PNG)
- Kio stretching (PNG)
- Kio with a gift (PNG)
Products (flat images)
- Embroidered Hoodie (PNG)
- Embroidered T-Shirt (PNG)
- OKU Hanko Embroidered Cap (PNG)
- Embroidered Beanie (PNG)
- OKU 奥 Tote Bag (PNG)
- OKU 奥 Hoodie (PNG)
- OKU 奥 T-Shirt (PNG)
- OKU Enso Sweatshirt (PNG)
Press kit on request. Need a larger file, another visual or a fact checked? Write to us: we send the press kit and visuals on request.
Contact. hello@okuclub.com (The OKU team)